IMPORTANT: To fully understand every aspect of what we are teaching you here, we suggest you watch the videos in their entirety before taking off on your own.

Your Domain Name: (www.yourdomainname.com) One thing is certain, if you are going to get serious about this business, you are going to need a least one domain name and you need to get it hosted. It's only $7.95 per month and you can find out more at IPower.

Ideally and ultimately, you will want to have your own product to sell. It's not hard to create a product but may be a little overwhelming for a beginner.

The good news is you do not have to have your own product to make money online.

There are thousands of companies willing to pay you commissions to market their products. Future editions to our web site will include ways to create digital products of your own to sell online. For now, we will show you how to sell other company products.

25 Steps To Creating Your Campaign

Researching Keywords And Competition

Step 1. Click on the Yahoo Keyword Tool link. Type in a search term or phrase for the product which you are seeking to promote into the Yahoo Search Tool and you will see how many people have searched for this particular term or phrase within the Yahoo web site and network of Yahoo search engine partners for the previous month.

Step 2. Take the keywords which are relevant to your product and save them in a notepad.

Spy On Your Competition

Step 3. You will want to check on your competition and get a good idea of what they may be bidding on for those keywords.

For a cross comparison you may also utilize the Traffic Estimator tool in the right hand column.

Now, take the keywords you saved in a notepad in Step 1. Copy these keywords from your notepad just as they are, and paste them into the box at the top of the page.

For this step you will leave most everything at default choice. However, make sure that your language and "Available Countries and Territories" are what you want them to be. Utilizing this tool, we are able to estimate the maximum cost per click for these terms.

Click the "Continue" button at the bottom of the page.

Step 4. You will now see an estimate of what the TOP Google Adwords bidders are paying "per click" on average every time someone clicks on their ad.

You can also see how many clicks per day that Google estimates your ad will be clicked on if you were in a certain position for that keyword at Google.

Also, you can see how much you can expect to pay per day if you were in that position.

*Remember... these are only estimates, and your goal is not necessarily to be in the top position anyway. Google will not show the exact amount others are paying for top positions - only estimates. Keep in mind, we are in the research phase, and are seeking what top ads are paying.

* Also remember, this is what the TOP bidders are paying to be in the TOP position and many times bids drop dramatically when you go down to the 2nd, 3rd, 4th or lower position. But this does give you an idea of what your competition is paying.

In almost every case we have found the very top positions can be costly since many people will browse through several sites before buying. You may get many clicks in the top positions but not necessarily more sales.

NOTE: At Google, you will almost always pay a lower cost per click than the amount you set. We do recommend you set your bids higher than you may think... at least in the beginning. However, I would play it conservative and NOT go overboard for the number one position.

So what does this show me? There are different ways to look at the numbers:

As in our example in the video, you see people bidding over $6 per click.

This could mean if people are bidding this much, then it could be a very good seller. It could also mean there is more competition which would be a harder market to enter.

One very important factor to consider is what you will be getting paid to market this product.

For example, many experts will quote if you get a 1% conversion rate then you have a decent product. Keep in mind, many programs will produce more than 1% and much of it is related to the way that you market the product.

So what does this mean? It means if you get 1 sale out of every 100 clicks on your ad, then you have a 1% conversion rate.

Find A Product

Step 5. Since we need to see if this market will be a profitable one to enter, we need to find a product and see what merchants are willing to pay per sale. Obviously and in most cases, the higher the payout, the more you can afford to pay per click.

An easy way to find thousands of products quickly and view commission rates is through affiliate networks and directories such as Commission Junction, Linkshare, Clickbank and many others.

For the purpose of our video we chose Commission Junction. Clink on the Commission Junction link to create your account. Once at the web site, scroll over to and hover your mouse over "Publishers" which is on the left side of the page about mid way down the page. A drop down menu will appear. Scroll down and click on "Application" to create your account.

After creating your Commission Junction account, login and click on "Get Links" at the top left of the page.

If you have an idea of the product or if you know the manufacturer you are seeking, you can type it in the search box at the top of the page and click "Find".

If you do not know the name of the product or manufacturer, you can browse through the "Advertiser Categories" and click on any of the links that describes what you are looking to promote.

Now you can view advertisers and see how much they will pay you to market their product.

* You can see if they pay on a per sale or per lead basis. Per sale means you get paid when someone purchases their product. Per lead usually means when someone fills out a form and submits you get paid for the lead.

You can choose one or more of the advertisers for the product you want to promote by clicking the check box beside the advertiser and click "Apply To Program".

Gather And Edit Keywords

Step 6. Once you have a product you want to promote and have decided this is a market you want to enter, you will then want to return to the Yahoo Keyword Tool and gather all keywords you can find related to your product or service.

Remember, the yahoo keyword search tool does not provide all of the different variations of a keyword. It groups singular and plurals together as the same keyword much of the time.

Also it does not list keywords in the proper order many times. As an example, it sees "pay as you go cellular phone" the same as "as you cellular go pay phone" or "cellular phone pay as you go". So you need to make sure YOU take care of getting all of the different variations for that keyword, because even though Yahoo sees them as the same, Google and MSN and other search engines view them as different keywords.

So how do you get all of the variations?

This is a different example from the video, however I wanted to show you a good idea of how this works.

Lets take the keyword phrase "nike baby shoes" and brainstorm it. I would begin by writing this in my notepad of keywords:

nike baby shoes
nike baby shoe
baby nike shoes
baby nike shoe
nike shoes for baby
nike shoes for my baby
nike shoes for a baby
nike shoe for baby
nike shoe for my baby
nike shoe for a baby
nike shoes for babies
nike shoe for babies
nike shoes babies
nike shoe babies
nike babies shoes
nike babies shoe
babies nike shoe
babies nike shoes

And on and on and on. You also need to remember that many people will not put a space in between the keywords such as:

"baby shoes"

they might type:

babyshoes or babyshoe

When I entered the keyword babyshoe into the keyword suggestion tool I found that 73 people searched on that keyword last month.

And guess what? At that time, there is only 1 person bidding on this particular keyword at Yahoo for the base amount of 0.10 cents which we will talk about later.

This means is there is virtually no competition for you on that keyword and there are thousands upon thousands of keywords just like this one available by utilizing this technique.

Another strategy you should pay attention to is to look for misspellings such as baby shos or baby sheos.

There are many other keyword tools and services which many consider to be much better than the Yahoo Research Tool. One we highly recommend is Keyword Elite. Keyword Elite quickly and easily generates many mispelling variations, some of which you might never come up with in a million years. If you can at all afford to fork out the small fee for this awesome piece of software, you will not be disappointed.

We also have additional keyword tools listed within our Guru Tools page in our menu in the left hand side of the page.

Step 7. Save terms you have collected into a text pad or word document for use in a later step.

Create Your Web Site

You found and researched your market. You have collected keywords/terms you want to promote. But before you submit your ads you're going to need a website.

Step 8. Now you are ready to build your web page or web site for your product in order to promote it.

* You have many options to build a web site, we will be using a HTML editor to build your web site. We use and recommend Microsoft Frontpage, which is what we will be using to perform the examples you see on the videos.

If you do not have the money to buy Frontpage at this time then we recommend you try Netscape HTML Editor - It's free.

NOTE: Watch the video for instructions how to build your web site.

Upload Your Web Site With FTP Software

Step 9. Click on your FTP program and upload your web site. If you don't have one SmartFTP.com offers theirs for free.

* Watch the videos for detailed step by step Videos on how to upload your web pages.

Setting Up Your Google Adwords Account

Step 10. You are now ready to start advertising your product and where better than Google. The reason being, Google is THE most popular and largest search engine on the planet and can potentially bring you thousands and thousands of people seeking your product in as little as 10 minutes.

NOTE: Click here to see answers to common Google Adwords questions.

Step 11. To get started, click on the Google Login link.

Step 12. Next you will choose from the:

- Starter Edition and the Standard Edition

The Starter Edition is for those with only one product. For what we teach, you are going to have multiple products. Therefore we recommend that you choose the "Standard Edition" and click on the "Continue" button at the bottom of the page.

Step 13. In this step you will choose the languages of your target audience.

English is the default but you can choose from French, German, Chinese or any other language if you can market to that group.

Step 14. Just below you will see "Target Customers By Location". You may choose to market your product to specific:

- Countries and Territories
- Regions and Cities
- and Customized

We recommend that you choose "Countries and Territories". Actually we have never used any other option because we have always chosen products to market nationwide.

"Regions and Cities" and "Customized" allows you to target customers within specific cities and regions even down to a specific distance from your business or any location. Not available in all locations.

* Again... we recommend you choose "Countries and Territories" and click on the "Continue" button at the bottom of the page.

Step 15. On this page you will choose the countries and territories you desire to target... United States, Canada, Australia, Norway, Spain, UK.

After selecting your target audience click on the "Continue Button" at the bottom of the page.

Creating Your Google Ad

Step 16. Here is where you will create your Ad. A good way to get ideas for Ads that work is to perform a search at Google for one of your search terms or phrases you found in Step 6 and see how other advertisers have formed their ads.

HEADLINE:
Your Headline is your Title. It's a good idea to use your keyword as your title whenever possible.

DESCRIPTION 1:
This is where you insert a benefit. Always place benefits first. People don't care as much as your product features and they want to know how this program or product is going to benefit them.

DESCRIPTION 2:
This is where you place your product features.

DISPLAY URL:
This is the URL or link which will be visible to your audience underneath your ad.

DESTINATION URL:
This is the URL or link which will take your visitors to the actual page you are promoting. Either your web site or your products web site.

After creating your ad, click on the "Continue Button" at the bottom of the page.

NOTE: You can edit your ads at any time in the future.

* Watch the Video to see in detail how we recommend you to create your Ads.

How To Separated Your Keywords Into Groups

Step 17.
Recommendations:
* If you want to really understand just how Google works then we recommend that you read Perry Marshall's Definitive Guide to Google Adwords. He is considered the Grand Wizard of Google Adwords.

The next step is what separates the successful from the unsuccessful at Google. You do not just want to copy and paste your keyword list into the keywords box as is.

First off, you need to categorize your keywords. Don't just group them all together.

Here is an example of keywords which would be grouped into two different categories.

As you can see, I have separated the keywords containing South Carolina from the keywords containing the abbreviation SC. By doing this, you would write 2 different ads for two sets of keywords.

For example:

Let me explain so that you can understand what I have done:

- Your Headline contains your keyword
- Your second line always contains a benefit
- Your third line contains a feature.
- Your bottom line is the URL located at the bottom of your ad. When possible place your keyword in the URL as well. For example, mydomain.com/keyword replacing my domain with my actual domain name and the keyword with the keyword you are promoting.

We go to these extra steps when we create Ad titles and descriptions so it will be targeted to our keywords and possibly give us a better Click Through Ratio.

To explain... The Clickthrough Ratio or (CTR) is the amount of times our ad is clicked upon verses how many times it is viewed. For example, if it is shown 100 times and clicked on 2 times then it has a clickthrough ratio (CTR) of 2%. CTR is also a very important factor at Google, which along with bid pricing helps to determine the positioning of your ads.

In other words, if your ad has a higher CTR than your competitor, you may be able to have a better ad placement at Google while paying less than your competitor... very important.

This is why you want your keywords to be directly related to your Ad.

Understanding Matching Options

Step 18. There are 3 different ways you can enter your keywords at google called Keyword Matching Options.

- Broad Match
- Phrase Match
- Exact Match

Broad Match is the default option. You should be very careful with broad matches. They can bring in a lot of traffic, however, it can be less targeted than phrase and exact match.

If you include a general keyword or keyword phrase such as "tennis shoes" - in your keyword list, your ads will appear when a user's search contains "tennis and shoes" and possibly along with other terms such as "cheap tennis shoes", "women shoes for tennis", "new tennis shoes" and so on in any order.

Phrase Match are keywords which you will need to surround with "quotation marks" such as "tennis shoes". When entered this way, your ad will appear when a user searches on the phrase "tennis shoes", in this exact order, but is can possibly show up with other terms in the query. For example, "red tennis shoes" but NOT for "shoes for tennis".

Exact Match are keywords you surround in [brackets]- If you surround your keywords in brackets such as [tennis shoes] - your ads will ONLY appear when users search for the specific phrase "tennis shoes", in this order and no other way.

Entering Keywords At Google

Step 19. Many people suggest to use ALL 3 forms of matching options. However, we use and recommend Phrase and Exact Match.

You can easily insert brackets and quotes into your terms by clicking on the Adwords Wrapper and pasting your first group of keywords into the box at the top left of the page and then clicking "Wrap Adwords".

You can now easily copy the "Phrase Match" and "Exact Match" keywords and go back to the Google web site to paste those keywords into the box.

For example, my first group of keywords would look like this:

"find realtor in south carolina"
"realtor in south carolina"
"south carolina realtor"
"south carolina realtor company"
[find realtor in south carolina]
[realtor in south carolina]
[south carolina realtor]
[south carolina realtor company]

My first four keywords with the "" marks are phrase match. And the last four with the [] are exact match.

We mainly stick to Phrase and Exact Match, but that's not to say that Broad Match is not a good thing because occasionally you may find it worth while. However, with broad & phrase matching you MUST use what Google calls Negative Keywords to eliminate unwanted clicks to your ads.

By entering a negative keyword, you will prevent your ad from showing when users perform a search containing the keyword you do not want to promote.

For example... let's say you have the keyword "south carolina realtor" set as a broad match term, but you do not want your ad to show for certain keywords such as "free" or "cheap". You can enter the keywords "free" and "cheap" as a negative keyword and if anyone types in "free south carolina realtor" or "cheap south carolina realtor", your ad will not show for that keyword phrase. However, it could show if someone typed in "best south carolina realtor" or "compare south carolina realtor".

The reason for this is if you are bidding on "south carolina realtor", you wouldn't want people who are searching for" free south carolina realtor" to see your ad and click on it because the result will be you would be charged for the click and someone looking for something for free is most likely not wanting to pay for anything. The goal is to make money and free gives you nothing.

In your keyword research you may also come across a lot of terms you do not want to target. By entering your terms as negative matches, you will be able to cut down on wasteful clicks.

Here's how you do it. You can enter negative keywords with a minus in front of the keyword like this:

-free
-cheap
-weichert
-remax

This way, your ad will not show up when someone performed a search containing these type terms.

So, with terms we gathered along with negative keywords, our keyword list might look something like the following:

"find realtor in south carolina"
"realtor in south carolina"
"south carolina realtor"
"south carolina realtor company"
[find realtor in south carolina]
[realtor in south carolina]
[south carolina realtor]
[south carolina realtor company]
-free
-cheap
-weichert
-remax


You will now copy and paste for the above list into your keyword box at Google.

Once you enter the keywords into the keyword box click the "Continue" button at the bottom of the page.

Step 20. On this page you see "Choose a currency". Select the currency you will be using to pay for your advertising costs with Google. Most likely this will be US Dollars (USD $) If not select otherwise.

Step 21. You will now enter the maximum amount you are willing to spend on average per day. Google will stop your ads once you have reached your daily spending limit.

Though we would recommend you dedicate a little more towards your advertisement, and until you become familiarize yourself with the Google system, you may want to leave this at $5. As you understand the system you will certainly want to raise this amount. You can raise this or lower this anytime you like.

Step 22. Next you will enter the maximum amount you are willing to pay each time someone clicks on your ad?

You can set this to as much or as little as you want, just understand the more you are willing to pay, especially in the beginning, the higher likelihood you will achieve better positions in Google results. The maximum amount you are willing to pay, plus your overall click through ratio will determine the positioning of your ad. As mentioned earlier, as time goes by and your clickthrough ratio increases you can achieve better positions paying a less amount. Google rewards ads with high clickthrough ratios by giving better positions at less cost per click.

You might consider setting this at 0.05 cents while you get better acquainted how Google's system works. After you have familiarized yourself with Google, you will want to monitor and adjust bids based on these factors:

1. Commission received from your affiliate partner.
2. How well your ad is performing
3. Conversions to sells

Obviously the better performing ads which are converting to sales gives you more room to increase your bid for that particular ad. We can't tell you how much you should bid. Only you have that ability to test your clicks to conversion. So test, test, test...

Click the "continue button" at the bottom of the page.

Step 23. You will now review your ad and keyword(s). Once satisfied click on the "Continue to Sign Up" button.

Step 24. Now you will need to choose between...

- I have an email address and password I already use with Google services like AdSense, Gmail, Orkut, or the personalized home page.

OR

- I do not use these other services.

This is just a matter of preference. If you already have other accounts at Google you can use one of your pre-existing login information. Or if you would prefer to keep them separate, you can choose the second choice and create a unique account just for Google Adwords.

Step 25. Google will now send you a confirmation email to the email address that entered.

Click on the link within the email to confirm your account.

You can then enter your credit card or payment information to officially open the account.

Now To The Good Stuff

Managing Your Google Adwords Account

Step 26. Now you have created your Google Adwords account. There are some very important things you need to know about managing your account.

Click on the "Google Login" link in the right hand column and login to your Google Adwords account. Now check the box next to your Campaign Name and click on the "Edit Settings" button.

Here you will see your Campaign name which you can change to anything you want which helps you to remember it.

Just to the left of this you can see the budget you set and the delivery method which is checked beneath it.

The delivery method can be set at:

-Standard: Show ads evenly over time
-Accelerated: Show ads as quickly as possible

You can choose either. The default is Standard, however, we select "Accelerated" in order to show our ads as much as possible.

Below you will see advanced options which I would advise leaving as "Optimize: Show better performing ads more often".

On the right hand side of the page at the top you will see Networks:

This is referring to where you would like for you ads to show within the Google Network. What is the Google Network?

I recommend selecting these two boxes...

- Google search
When users search for my keywords on Google

- Search network
When users search for my keywords on Google's search partners


I do NOT recommend using the Content Network. If you choose Content Network, your ads will show up on other PEOPLE's web sites that choose to display Google Adsense. In many instances this traffic can be untargeted resulting in lots of costs and very minimal sales results.

HOWEVER... in some rare instances content match can be worth it. The reason being, the bids are usually much cheaper than with the Google Search network but it depends highly upon the market you are targeting.

* In most cases Content Match is NOT recommended.

Below you will see your "Target Audience". This is language that you chose when setting up your account.

Just below this you will see the "Countries and Territories" that you selected when setting up your account.

All of these settings can be edited at any time that you decide to do so.


Creating New Ad Groups

Our Final Step

Step 27. Depending upon how many terms you have separated into groups, you will likely want to go back and create more Ad Groups within your original campaign.

Remember how we separated our South Carolina group of keywords from our SC group of keywords in Step 17? In this example I would now go back and get the SC keywords group and create another Ad Group within the same campaign specifically tailored for that group of keywords.

Here's how to do that:

- Login to your Google Adwords account and click on the campaign that you created.

- Now click on the "Create a New Ad Group" link.

- From here you can name this ad group anything you like. If we were to go with our second group of keywords, as an example we would likely name it SC Realtors.

- Again you would choose your target language and choose your customers by location.

- Next we would create our ad for this set of keywords just as we did previously.

- Next click on the Adwords Wrapper link in the right hand under Keyword Tools.

- Enter the keywords into the box midway down the page and click Wrap Adwords.

- Now copy both the Phrase and Exact Match keywords and paste them into the box at Google. Be sure to enter your negative keywords if you use Broad or Phrase matching.

- Select your maximum spending limit per day

- Select your maximum cost per click

- Preview your ad and keywords and click "Save Campaign"

* As part of our tutorials we used the example cell phones. And to find a product we took you to Commission Junction but you need to know there are many affiliate programs to be found outside of affiliate networks.

For example, a company offering cell phones and plans is telebay. You can find many affiliate programs by browsing the web and searching their web site for a link labeled affiliate program or associate program. You'll be surprised how many top brand companies who are willing to pay you cash for traffic.

When you find one, click on their link and view their contract and terms of service for entering their affiliate program. For a quick and easy find, visit our list of  Multi-Tier Programs.

You can also go to search engines like Google or Yahoo! and type in "affiliate programs". While this type of search brings in all sorts of results from companies that offer a wide range of affiliate programs, many of them are poorly run programs, so be prepared to weed through the muck.

NOTE: If you haven't already, we suggest that you watch the complete video all the way from beginning to end in order to fully understand every aspect of what we are teaching you here.

Click To Watch Videos